Luxury with a Conscience
At TATRYA, we believe true luxury is not just about how clothing looks, but about the values it carries. Our collections—ranging from refined business formals to timeless wedding attire and effortless casuals—are crafted with elegance, responsibility, and care for both people and the planet.
our story
Where Luxury Meets Responsibility
TATRYA was founded with a vision to transform the fashion industry. For too long, luxury has been associated with excess, waste, and exploitation. We set out to change that narrative. Every HEVANA garment is a statement of sophistication, created through sustainable practices that honor artisans, respect the environment, and celebrate timeless design.
We partner with manufacturers who share our commitment to fair wages, eco-friendly fabrics, and ethical work practices. Beyond that, we proudly design and produce in Aligarh, where skilled artisans bring their craft to life. By blending their artistry with modern techniques, we create clothing that is both contemporary and rooted in heritage.
our purpose
Why We Exist
Fashion has the power to influence culture and shape the future. At TATRYA, our purpose is clear:
🌱 Protect the Planet – by choosing eco-friendly fabrics and reducing waste
- 🤝 Empower People – by ensuring fair wages and dignified working conditions
- ✨ Redefine Luxury – by proving that elegance and ethics can coexist
Every piece you wear is more than clothing—it’s a movement toward a better world.
our values
- Fair Wages – Respecting the hands that create
- Eco-Friendly Fabrics – Choosing materials that care for the Earth
- Work Ethics – Transparency, integrity, and responsibility
- Luxury Design – Timeless elegance with modern sophistication
Rooted in Aligarh
Our connection to Aligarh is more than geography—it’s a commitment to community. By employing local workers and nurturing their skills, TATRYA creates opportunities while preserving craftsmanship. Each garment carries the story of artisans whose dedication and expertise are woven into every stitch.
Fashion That Creates Change
With every TATRYA piece, you’re not just wearing clothing—you’re wearing a movement.
“Join us in redefining luxury. Wear TATRYA, wear change”